Description

The Starkey Genesis AI 12 ITC R introduces a new era of personalized hearing care, specifically engineered to provide an accessible yet technologically advanced “Basic” experience for users in Bangladesh. This In-The-Canal (ITC) model is custom-crafted to the unique physiological contours of your ear, ensuring a secure and discreet fit that prioritizes both aesthetics and comfort. By incorporating an integrated lithium-ion rechargeable battery, the Genesis AI 12 ITC R eliminates the complexity of handling small disposable cells, offering a sustainable and reliable power solution that aligns with an active lifestyle. This foundational technology tier makes the revolutionary Genesis AI platform accessible to a wider range of patients who seek the core benefits of high-performance audiology without needing the maximum complexity of higher tiers.

At the heart of the device is the all-new Starkey Neuro Processor, a cutting-edge chip designed to emulate the brain’s natural processing capabilities. This processor operates at four times the speed of previous technology, featuring six times more transistors to handle complex acoustic data with unprecedented efficiency. The Genesis AI 12 ITC R performs an astounding 80 million personalized adjustments every hour, utilizing Deep Neural Network (DNN) principles to identify and adapt to changing environments in real-time. This “Basic” patient experience provides essential Neuro Sound Technology, delivering 12 processing channels and 12 frequency bands to ensure speech is prioritized and environmental sounds remain natural and balanced.

Durability is a cornerstone of the Genesis AI design, making the 12 ITC R exceptionally suited for the environmental conditions of Bangladesh. The device is built with Pro8 HydraShield™ technology, featuring a comprehensive IP68+ rating that protects the internal electronics from moisture, sweat, and dust through advanced silicone seals and Kevlar-reinforced components. Beyond hearing amplification, this model serves as a health-monitoring companion, offering integrated 3D sensors for activity tracking and a critical Fall Alert feature that can automatically notify emergency contacts via the My Starkey app. The Genesis AI 12 ITC R represents a transformative investment in hearing health, combining essential smart features with Starkey’s most advanced processing architecture to date.

More about Features

✔ 12 Channels & 12 Bands – The Genesis AI 12 ITC R utilizes a 12-channel processing architecture to divide the sound spectrum into distinct frequency regions. This allows for precise customization where the hearing professional can amplify specific frequencies associated with speech while managing other bands to reduce discomfort. In the diverse acoustic environments of Bangladesh—ranging from quiet homes in Dhanmondi to busy office corridors—this 12-band resolution provides the essential flexibility needed to match the device’s output to your unique audiogram, ensuring clear and comfortable hearing where you need it most.

✔ Direct Streaming from iOS & Android phones – Staying connected is vital in the modern world, and the Genesis AI 12 ITC R offers direct, high-fidelity audio streaming via Bluetooth. This feature allows users to stream phone calls, music, navigation prompts, and video audio directly into their custom-fit hearing aids from compatible iOS and Android devices. This creates a personalized and immersive digital experience, effectively turning your hearing aids into wireless earbuds that are specifically tuned to your hearing loss profile. This is particularly beneficial for clear communication during phone calls, even in environments with moderate background noise.

✔ Pro8 HydraShield™ (IP68+) Waterproof Rating – The environmental challenges of Bangladesh, including high humidity, monsoon rain, and dust, require robust protection for hearing instruments. Pro8 HydraShield™ is Starkey’s most advanced moisture defense system, providing an IP68+ rating. Every rechargeable Genesis AI product is engineered to be waterproof up to 1 meter. This is achieved through a multi-layered defense strategy: recessed and Kevlar-reinforced receiver cables, full silicone seals on case parts, and internal microphone mesh barriers. This ensures that sweat, rain, and accidental immersion do not compromise your investment, providing long-term reliability in a tropical climate.

✔ Neuro Sound Technology with Basic Patient Experience – Inspired by the neural architecture of the human ear and brain, Neuro Sound Technology represents a fundamental leap in how hearing aids process audio. The “Basic” experience focuses on delivering the core benefits of this technology, prioritizing speech understanding and sound comfort. By performing millions of adjustments per hour, the Starkey Neuro Processor reduces the cognitive effort required to follow conversations. It continuously evaluates the acoustic landscape and optimizes the output to ensure that soft sounds are audible while loud, sharp sounds remain comfortable, providing a natural and effortless listening experience.

– Basic Transient Noise Reduction – Sudden, sharp sounds like a door slamming, dishes clattering, or a car horn can be jarring and uncomfortable for hearing aid users. The Genesis AI 12 ITC R includes Basic Transient Noise Reduction, which identifies these brief, high-intensity sounds and instantly softens them before they reach your ear. This helps to maintain a comfortable listening experience throughout the day, preventing noise-induced fatigue without sacrificing the clarity of speech that occurs simultaneously.

– Basic Wind Adaptation – Wind noise over hearing aid microphones can be a significant source of annoyance, particularly during outdoor travel in rickshaws or while walking. The Basic Wind Adaptation feature intelligently detects the specific turbulence patterns of wind and actively manages the microphone sensitivity to suppress the rushing sound. This allows you to maintain environmental awareness and follow conversations more clearly even on breezy days or in moving vehicles.

– Basic Machine Adaptation – Constant background humming from air conditioners, fans, or motors can be exhausting over long periods. The Genesis AI 12 identifies these repetitive, steady-state noise patterns and reduces their volume in the overall sound mix. This prevents your brain from becoming overwhelmed by ambient mechanical noise, allowing you to stay focused on the voices and sounds you actually want to hear.

– Adaptive Directionality – This feature is critical for understanding speech in social settings. The hearing aid microphones automatically adjust their focus to prioritize sounds coming from directly in front of you while suppressing noise from the sides and rear. This helps you to zero in on a conversation partner in a restaurant or meeting room, making it significantly easier to communicate effectively when multiple sound sources are present.

– Music Enhancement – Unlike speech, music has a very wide dynamic range and complex frequency variations. The Genesis AI 12 includes a dedicated Music Enhancement feature that processes musical signals differently than standard audio. This preserves the natural depth, fullness, and tonal balance of your favorite melodies, ensuring that whether you are listening to a live performance or streaming audio, the music sounds rich and vibrant rather than distorted or thin.

– Auto Experience Manager – This intelligent system monitors your listening environments and automatically transitions between programs or adjustments without you needing to do anything manually. For new users, it can also gradually increase the amplification levels over several weeks to help your brain comfortably adapt to new sounds. This ensure that your hearing journey is smooth and that the device is always performing optimally for the specific room you are in.

✔ Health & Safety Technology – The Genesis AI platform goes beyond mere amplification to become a wellness monitor. By using integrated 3D sensors, the 12 ITC R tracks your physical movement and cognitive engagement. This holistic approach to hearing health recognizes that hearing well is fundamentally linked to overall brain health and physical activity, encouraging you to live a more active and socially connected life.

– Activity and Engagement Tracking – Accessible through the My Starkey app, Activity Tracking monitors your daily steps and movement, while Engagement Tracking measures the quality of your social interactions by monitoring how often you are in active conversation. Together, these metrics provide a “Hearing and Health Score” that encourages you to stay physically active and socially involved, both of which are critical for long-term cognitive well-being.

– Fall Alert – This potentially life-saving feature uses the hearing aids’ onboard sensors to detect the specific patterns of a sudden, hard fall. If a fall is detected, the connected My Starkey app can automatically send an alert message and your GPS location to pre-designated emergency contacts. This provides invaluable peace of mind for both the user and their family members, ensuring help can be summoned quickly if an accident occurs.

– Reminders – You can set voice-based reminders for daily tasks directly through the My Starkey app. Whether it’s taking medication, drinking water, or attending an appointment, these reminders are delivered as clear audio notifications directly into your hearing aids. This helps you manage your daily routine more effectively without needing to rely on a separate smartphone alarm or written list.

✔ My Starkey mobile app for added control – The My Starkey app acts as the command center for your Genesis AI 12 ITC R. Available for both iOS and Android, it allows you to adjust volume, switch programs, and check your health scores with ease. The app’s intuitive interface makes it simple to personalize your hearing experience on the go, providing a level of control and convenience that was previously unavailable in basic-tier technology.

– Tap Control – For added convenience, the Genesis AI 12 ITC R supports gesture-based control. By double-tapping your ear or the hearing aid itself, you can trigger specific actions such as answering a phone call or starting/stopping a media stream. This hands-free functionality is incredibly useful when you are busy or on the move, allowing you to manage your devices without needing to reach for your phone.

– Find my Hearing Aids – If you misplace your custom hearing aids, the My Starkey app can help you locate them. Using GPS data and signal strength indicators, the app can show you the last known location where the aids were connected to your phone. This provides a safety net for your investment, helping you to quickly track down and recover your devices.

– Self Check (with Auto Baseline) – This feature allows you to perform a quick diagnostic check of your hearing aids’ internal components, including the microphones and receivers. By running a Self Check through the app, the system compares current performance against the factory-set baseline to ensure that every part is functioning optimally. This helps you identify if maintenance or professional service is required.

– Mask Mode – Face masks can significantly muffle speech and hide vital visual cues. Mask Mode is a specialized setting that can be activated through the My Starkey app to boost the specific frequencies that are dampened by masks. This improves speech clarity and understanding during essential interactions in clinics or public spaces where masks may still be required.

– Hear Share companion app compatibility – Hear Share is a companion app that allows you to share your health and safety data with family members or caregivers. If they have the app, they can see your activity scores and be alerted if a fall is detected. This creates a supportive care network, allowing loved ones to stay informed about your well-being while respecting your independence.

✔ Feedback Cancellation – Starkey’s industry-leading feedback cancellation system is integrated into the Genesis AI 12 ITC R. This technology is designed to detect and eliminate annoying whistling or squealing (acoustic feedback) before you or those around you can hear it. This ensures that you can enjoy stable, high-gain amplification throughout the day without the embarrassment or distraction of feedback, even during physical movement or when placing a phone to your ear.

✔ Frequency Lowering – High-frequency hearing loss can make critical speech sounds like ‘s’, ‘f’, and ‘sh’ difficult to hear. Frequency Lowering technology shifts these inaudible high-frequency sounds into a lower, more audible frequency range. This preserves the nuances of speech and improves overall understanding without compromising the natural quality of the audio, ensuring you don’t miss out on important consonant sounds.

✔ REM Target Match – Real-Ear Measurement (REM) Target Match is a professional tool that ensures your hearing aids are performing exactly as prescribed for your ear’s unique anatomy. This system allows the audiologist to verify that the sound reaching your eardrum matches the prescribed targets, leading to a more accurate, effective, and comfortable fitting from the very first day.

✔ TeleHear Remote Fitting – This feature provides the ultimate convenience for adjustments. Using the My Starkey app, you can connect with your audiologist via a secure video call for remote fine-tuning. This allows for personalized adjustments to your hearing aids while you are in the comfort of your own home or office, reducing the need for frequent in-person clinic visits while ensuring your hearing is always optimized.

✔ Synchronized Ear to Ear User Adjustments – When you wear a pair of Genesis AI 12 ITC R hearing aids, they communicate with each other wirelessly. This ensures that any change you make to the volume or program on one device is instantly mirrored on the other. This creates a balanced and coordinated listening experience, making manual adjustments much simpler and more intuitive for the wearer.

✔ Starlink Wireless Accessories Compatibility – The Genesis AI 12 ITC R is fully compatible with the Starlink range of 2.4 GHz wireless accessories. This includes TV Streamers, Remote Microphones, and Table Microphones, which can stream audio directly to your hearing aids over long distances. These accessories are perfect for overcoming difficult listening situations, such as hearing the television clearly without disturbing others or following a speaker in a large hall.

✔ Tinnitus Stimulus – For those who suffer from ringing in the ears, the Genesis AI 12 ITC R includes a customizable Tinnitus Stimulus. Your audiologist can program a therapeutic sound signal that is specifically tailored to mask or blend with your tinnitus. This provides relief and helps to reduce the perception of tinnitus, significantly improving your quality of life and overall comfort.

✔ Auto Sleep – To conserve battery life, the Genesis AI 12 ITC R features an Auto Sleep mode. By using the onboard sensors, the device can detect when it is not being worn and is placed on a flat surface. It will then enter a low-power state to prevent unnecessary battery drain, ensuring your aids are ready for full use when you put them back on in the morning.

✔ Tonal and Voice indicators – The device uses clear audio indicators to keep you informed of its status. You can choose between spoken voice prompts or simple tones to notify you of low battery, program changes, or connectivity status. These clear alerts help you manage your devices confidently throughout the day without needing to guess what the device is doing.

✔ Automatic Telephone Response – This feature automatically detects when a phone handset is placed against your ear. It instantly optimizes the hearing aid’s frequency response for telephone use, making it much easier to hear and follow conversations on traditional landline phones without any manual switching or feedback interference.

✔ Programmable setting for optimized streaming sound quality – Your audiologist can create a dedicated memory specifically for streaming media. This profile is optimized to provide the best possible audio quality for music, movies, and phone calls, ensuring that your digital content always sounds clear and rich based on your specific hearing needs.

✔ Up to 4 professional programs – The Genesis AI 12 ITC R can store up to four distinct programs (memories) tailored to different acoustic environments. For example, your audiologist might set up a ‘Normal’ program for daily use, a ‘Restaurant’ program for noisy settings, and a ‘Music’ program. You can easily switch between these using the My Starkey app or on-device controls to get the best hearing in every situation.

Performance in Different Environments

The Starkey Genesis AI 12 ITC R is designed to handle the varied acoustic landscapes of Bangladesh with reliability and essential performance.

Quiet Environments
In calm settings such as your home in Dhaka or a quiet office, the Genesis AI 12 provides an exceptionally natural sound experience. The Neuro Processor’s high speed ensures a low noise floor, meaning you won’t hear an annoying “hiss” or static. Soft speech, bird songs, and ambient sounds are delivered with clarity, helping you engage in intimate conversations with family and friends effortlessly.

Noisy Environments
Dhaka is known for its vibrant but noisy atmosphere. In moderately loud environments like shopping malls or family gatherings, the Basic Machine Adaptation and Adaptive Directionality work together to prioritize the speech you want to hear. While it provides essential comfort by reducing background hums, it allows you to stay connected to your social circle even when ambient noise levels increase.

Outdoor Environments
The combination of Pro8 HydraShield™ protection and Basic Wind Adaptation makes the 12 ITC R a robust choice for outdoor use in Bangladesh. Whether you are commuting in a rickshaw or walking through a local market, the device manages wind turbulence and resists moisture from humidity or sweat, ensuring consistent performance and durability throughout the day.

Phone Calls and Media Streaming
Direct streaming offers a significant advantage for users who rely on their smartphones for work or leisure. Phone calls are delivered directly to both ears with clarity, which is much more effective than trying to use a phone handset over a standard hearing aid. Music and videos also benefit from the personalized frequency response, providing a superior digital experience.

Social and Group Settings
The 12-channel architecture and Adaptive Directionality are essential for following conversations in small groups. By focusing on voices coming from the front and reducing peripheral noise, the Genesis AI 12 ITC R helps you feel more confident and engaged in social interactions, preventing the feeling of isolation that often accompanies hearing loss.

Suitable for

The Starkey Genesis AI 12 ITC R is a versatile solution suitable for a wide range of individuals in the Bangladeshi context.

Individuals with Mild to Severe Hearing Loss
With a robust fitting range of 0-110 dB, the Genesis AI 12 ITC R can effectively address a broad spectrum of hearing needs, from those experiencing early hearing difficulties to individuals with more significant, severe hearing loss.

Users Seeking a Discreet, Custom Solution
The In-The-Canal (ITC) design is ideal for users who want a custom-molded hearing aid that is small enough to be discreet while still being large enough to house a rechargeable battery and provide full connectivity features. It sits comfortably in the ear canal, making it nearly invisible from the front.

Value-Conscious Individuals
As a foundational technology tier in the Genesis AI range, the 12 model offers the essential benefits of the Neuro Processor and health tracking at a more accessible price point. It is perfect for those who want Starkey’s latest technology without needing the advanced noise management features of the higher tiers.

Seniors Concerned about Safety
The integrated Fall Alert feature makes this an excellent choice for elderly users and their families. It provides an extra layer of security, knowing that an alert will be sent if a fall is detected, supporting independent living.

Tech-Savvy Smartphone Users
Anyone who uses an iPhone or compatible Android device will appreciate the seamless integration of the My Starkey app and direct Bluetooth streaming for a fully connected hearing experience.

Availability

The Starkey Genesis AI 12 ITC R is a professional-grade hearing instrument that requires a custom ear impression and expert fitting to ensure optimal performance. It is available at the National Hearing Care Centre (NHCC) in Dhaka, Bangladesh. NHCC is a leading audiological center equipped with state-of-the-art diagnostic technology and staffed by experienced specialists who are experts in the Genesis AI platform. You can find them at their Dhanmondi location or visit their website at National Hearing Care Centre. To view their location on Google Maps, click here: NHCC Google Maps.

Schedule an Appointment
To begin your journey toward better hearing, a comprehensive assessment is essential. At NHCC, an audiologist will perform a detailed hearing test and take a precise silicone impression of your ear canal to ensure your ITC R fits perfectly. To book a consultation or inquire about current promotional pricing, you can contact the center via WhatsApp at 01712522784.

Maintenance of Genesis AI 12 ITC R

Consistent maintenance is key to protecting your investment and ensuring your custom hearing aids perform at their peak for years to come.

Daily Cleaning
Wipe your hearing aids with a soft, dry cloth every evening after removal to remove any moisture, sweat, or skin oils. Since the ITC model sits inside the canal, use the provided cleaning tool to gently clear the microphone and receiver ports of any earwax buildup. Never use water, soap, or alcohol-based cleaners.

Charging Routine
Place your hearing aids in their charger every night. This ensures they are fully powered for the next day and provides a secure, dry storage location. Keep the charging case closed to protect the aids from dust. Regularly wipe the charging contacts on both the device and the charger with a dry cloth to ensure a good connection.

Wax Guard Management
Your hearing aids use a small HearClear wax filter to protect the receiver. Inspect this filter weekly; if it appears clogged or if you notice a drop in sound quality, replace it using the provided sticks. This simple step prevents the most common cause of hearing aid repair.

Moisture Control
Despite the IP68+ rating, the high humidity in Bangladesh makes moisture management important. Consider using a hearing aid dehumidifier or drying kit occasionally, especially during the monsoon season, to draw out any deep-seated moisture and prevent corrosion of internal circuits.

Conclusion

The Starkey Genesis AI 12 ITC R marks a new standard in foundational hearing technology, seamlessly merging the power of artificial intelligence with the convenience of a custom, rechargeable fit. Powered by the groundbreaking Starkey Neuro Processor, it delivers a “Basic” level of sound clarity that is anything but ordinary, performing 80 million adjustments per hour to ensure you stay connected to your world. With its robust waterproof design, integrated wellness monitoring, and potentially life-saving Fall Alert, the Genesis AI 12 ITC R is more than just a hearing aid; it is a comprehensive healthcare companion. For users in Bangladesh who value reliability, discretion, and essential modern features, this model represents a transformative investment in their long-term hearing health and quality of life.

FAQs about Genesis AI 12 ITC R

Q. Is the Genesis AI 12 ITC R waterproof?
Yes, it features Pro8 HydraShield™ technology and is rated IP68+, making it waterproof up to 1 meter.

Q. How long does the battery last on a full charge?
The rechargeable lithium-ion battery typically provides a full day of use, generally around 30+ hours depending on streaming usage.

Q. Does it work with Android phones?
Yes, it supports direct audio streaming from compatible Android and iOS devices via Bluetooth.

Q. What is the warranty period in Bangladesh?
All Genesis AI hearing aids come with a 3-year worldwide warranty.

Q. How many channels does this model have?
The Genesis AI 12 ITC R features 12 processing channels and 12 frequency bands for personalized tuning.

Q. What is the Fall Alert feature?
It uses 3D sensors to detect if the wearer suffers a hard fall and can automatically send an alert to emergency contacts.

Q. Can I adjust the volume without my phone?
Yes, you can use the Tap Control gesture for specific functions or use a physical user control if configured by your audiologist.

Q. Does it help with tinnitus (ringing in the ears)?
Yes, it includes a Tinnitus Stimulus feature that provides sound therapy to help mask or reduce the perception of tinnitus.

Q. What is the Starkey Neuro Processor?
It is a high-speed chip that performs 80 million adjustments per hour to emulate how the brain processes sound.

Q. Where is NHCC located in Dhaka?
National Hearing Care Centre is located in Dhanmondi, Dhaka, and is a premier provider of Starkey Genesis AI technology.

Q. What is the fitting range of the 12 ITC R?
It has a wide fitting range of 0-110 dB, suitable for mild to severe hearing loss.

Q. What is the purpose of the My Starkey app?
The app allows you to control volume, switch programs, track your health data, and access remote support via TeleHear.

Q. Does it have “Edge Mode+”?
Edge Mode+ is available on higher tiers; the Genesis AI 12 focuses on essential Neuro Sound adjustments automatically.

Q. Is it compatible with wireless accessories?
Yes, it is fully compatible with the Starlink range of accessories like TV streamers and remote microphones.

Q. What is TeleHear?
TeleHear allows your audiologist to perform remote fine-tuning of your hearing aids via a secure video call.