Description

The Starkey Genesis AI 12 ITE R represents a significant advancement in custom hearing technology, specifically designed to offer a robust “Basic” technology tier to the Bangladeshi market. This In-The-Ear (ITE) model is uniquely hand-crafted and optimized for size, ensuring that each device is perfectly contoured to the individual anatomy of the wearer’s ear. By housing a powerful integrated lithium-ion rechargeable battery within a custom-molded shell, the Genesis AI 12 ITE R provides the ultimate balance of convenience, discretion, and reliability. This model is engineered to handle mild to severe hearing loss, offering a fitting range of 0-110 dB, making it a versatile choice for a wide spectrum of audiological needs.

At the heart of the Genesis AI 12 ITE R is the all-new Starkey Neuro Processor, a breakthrough chip that operates at four times the speed of previous technology. This processor is designed to emulate the brain’s natural processing capabilities, featuring six times more transistors to manage complex acoustic data with unprecedented efficiency. Every hour, the device performs an astounding 80 million personalized adjustments, utilizing Deep Neural Network (DNN) principles to identify, adapt, and optimize sound in real-time. This foundational “Basic” patient experience ensures that even at an accessible price point, users benefit from Neuro Sound Technology that prioritizes speech clarity and environmental awareness.

Durability and safety are central to the Genesis AI design philosophy. The ITE R model features Surface™ Nanoshield technology with an IP68 rating, providing essential protection against moisture, wax, and debris—a critical feature for the humid and often dusty climate of Bangladesh. Beyond its primary function as a hearing aid, this device serves as a comprehensive health-monitoring companion. It includes integrated 3D sensors that track physical activity and cognitive engagement, along with a potentially life-saving Fall Alert feature. Combined with direct streaming from iOS and Android devices and a 3-year worldwide warranty, the Genesis AI 12 ITE R offers a transformative investment in long-term hearing health.

More about Features

✔ 12 Channels & 12 Bands – The Starkey Genesis AI 12 ITE R utilizes a 12-channel processing architecture to divide the audible sound spectrum into discrete frequency bands. This allows your hearing professional to precisely tune the device to your unique hearing loss profile. By adjusting each band individually, the audiologist can amplify the specific frequencies where you have difficulty—such as high-frequency consonant sounds—while keeping other frequencies at comfortable levels. In the complex acoustic environments of Bangladesh, from busy family gatherings to noisy office settings, these 12 bands provide the essential resolution needed for clear and natural hearing.

✔ Direct Streaming from iOS & Android phones – Modern connectivity is integrated directly into the custom shell of the Genesis AI 12 ITE R. This feature allows users to stream phone calls, music, podcasts, and even GPS navigation prompts directly from compatible iOS and Android devices into their hearing aids via Bluetooth. This provides a personalized audio experience that is specifically tuned to the wearer’s hearing loss. In a bustling city like Dhaka, direct streaming ensures that phone conversations are clear and focused, effectively turning your custom hearing aids into high-end, medically-calibrated wireless earbuds.

✔ Surface™ Nanoshield (IP68) Protection – Custom hearing aids are constantly exposed to moisture, earwax, and skin oils. The Genesis AI 12 ITE R is protected by Surface™ Nanoshield technology, which provides a durable, water-resistant coating on both the internal and external components. Rated at IP68, this device is engineered to withstand the challenging environmental conditions of Bangladesh, including high humidity and dust. This advanced protection ensures long-term reliability and reduces the likelihood of repairs caused by moisture ingress or debris accumulation, protecting your investment for years to come.

✔ Neuro Sound Technology with Basic Patient Experience – Inspired by the neural pathways of the human brain, Neuro Sound Technology is the primary engine of the Genesis AI platform. The “Basic” tier focuses on providing the foundational benefits of this technology, prioritizing speech understanding and natural sound quality. By performing 80 million adjustments per hour, the Starkey Neuro Processor minimizes the listening effort required to follow conversations. It continuously analyzes the acoustic landscape to ensure that soft sounds are audible while louder environmental noises remain comfortable and balanced.

– Basic Transient Noise Reduction – Sudden, sharp sounds like a door slamming or dishes clattering can be uncomfortable for hearing aid users. The Genesis AI 12 includes Basic Transient Noise Reduction, which detects these brief, high-intensity sounds and instantly suppresses them. This ensures that your listening experience remains stable and comfortable throughout the day, preventing the auditory fatigue that often comes from unfiltered environmental noise.

– Basic Wind Adaptation – Wind noise hitting hearing aid microphones can create a disruptive rushing sound. This is particularly noticeable when traveling in open vehicles like rickshaws or while walking outdoors. Basic Wind Adaptation intelligently identifies these specific turbulence patterns and actively suppresses the wind noise. This allows you to maintain environmental awareness and follow conversations more effectively even in breezy conditions.

– Basic Machine Adaptation – Constant background hums from air conditioners, refrigerators, or fans can be exhausting. The Genesis AI 12 identifies these repetitive, steady-state mechanical noises and reduces their prominence in the sound mix. By filtering out this ambient noise, the device allows your brain to focus on the voices and signals that matter, enhancing overall clarity and comfort in your home or workplace.

– Adaptive Directionality – This feature is essential for speech understanding in social situations. The dual microphones on the ITE R automatically adjust their focus to prioritize sounds coming from in front of you while suppressing noise from other directions. This helps you to zero in on a conversation partner in a restaurant or meeting, making it significantly easier to communicate in environments where multiple people are speaking.

– Music Enhancement – Music requires a different processing approach than speech due to its wide dynamic range and complex frequency variations. The Genesis AI 12 includes dedicated Music Enhancement that preserves the natural depth, fullness, and tonal balance of your favorite songs. Whether you are listening to a live performance or streaming audio from your phone, this feature ensures that music sounds rich and vibrant.

– Auto Experience Manager – This intelligent system monitors your usage and automatically transitions between settings as your environment changes. For new users, it can also gradually increase amplification levels over several weeks to help the brain comfortably adapt to new sounds. This ensures a smooth transition to better hearing and optimal performance regardless of the room you are in.

✔ Health & Safety Technology – The Genesis AI platform extends beyond traditional hearing aids to include integrated wellness monitoring. By utilizing onboard 3D sensors, the 12 ITE R tracks your physical movement and cognitive engagement. This holistic approach recognizes that hearing health is intrinsically linked to overall well-being, encouraging a more active and socially connected lifestyle.

– Activity and Engagement Tracking – Accessible via the My Starkey app, Activity Tracking monitors your daily steps and movement. Simultaneously, Engagement Tracking measures the quality of your social interactions by monitoring the time spent in active conversation. Together, these metrics provide a comprehensive “Health Score” that motivates you to stay physically and socially active for better long-term health.

– Fall Alert – This critical safety feature uses integrated sensors to detect the specific acceleration and impact patterns of a sudden, hard fall. If a fall occurs, the connected My Starkey app can automatically send an alert message and your GPS location to pre-set emergency contacts. This provides invaluable peace of mind for the user and their family members, ensuring that help can be reached quickly.

– Reminders – You can set voice-based reminders for daily tasks through the My Starkey app. Whether it is a notification to take medication, drink water, or attend an appointment, these reminders are delivered as clear audio alerts directly into your custom hearing aids. This helps you manage your daily routine efficiently without relying on separate smartphone alarms.

✔ My Starkey mobile app for added control – The My Starkey app serves as the digital command center for your hearing aids. Available on both iOS and Android, it allows you to adjust volume, switch memories, and view your health tracking data. The app’s intuitive interface makes it easy to personalize your hearing experience in real-time, providing professional-level control at your fingertips.

– Tap Control – For added convenience, the Genesis AI 12 ITE R supports gesture-based control. By double-tapping your ear or the device shell, you can trigger specific actions such as answering a call or starting/stopping a media stream. This hands-free functionality is particularly useful when your hands are busy, providing a seamless way to interact with your technology.

– Find my Hearing Aids – If you misplace your custom aids, the My Starkey app can assist in locating them. Using GPS data and signal strength meters, the app shows the last known location where the aids were connected to your phone. This serves as an essential safety net for your investment, helping you quickly recover lost devices.

– Self Check (with Auto Baseline) – This diagnostic tool allows you to perform a quick performance check of your hearing aids’ internal components, including microphones and receivers. By running a Self Check, the system compares the current state against the factory baseline to ensure everything is functioning correctly, notifying you if professional maintenance is needed.

– Mask Mode – Face masks can significantly muffle speech and eliminate visual cues. Mask Mode is a specialized setting within the My Starkey app that boosts the specific frequencies affected by masks. This improves speech clarity and understanding during interactions in medical clinics or public spaces where masks are still used.

– Hear Share companion app compatibility – Hear Share allows you to securely share your health and safety data with loved ones or caregivers. If they use the app, they can see your activity progress and receive alerts if a fall is detected. This fosters a supportive care environment while allowing the wearer to maintain their independence.

✔ Feedback Cancellation – Starkey’s industry-leading feedback cancellation system is built into the Genesis AI 12 ITE R. It is designed to detect and eliminate the annoying whistling or squealing (acoustic feedback) before it becomes audible to you or others. This ensures stable, high-gain amplification throughout the day, even during physical movement or when holding a phone to your ear.

✔ Frequency Lowering – High-frequency hearing loss can make critical speech sounds like ‘s’, ‘f’, and ‘th’ difficult to hear. Frequency Lowering technology shifts these inaudible high-frequency signals into a lower, audible frequency range. This preserves the nuances of speech and improves overall understanding without compromising the natural quality of the audio.

✔ REM Target Match – Real-Ear Measurement (REM) Target Match is a professional tool that ensures your hearing aids are performing exactly as prescribed for your ear’s unique anatomy. It allows the audiologist to verify that the sound at the eardrum matches the prescribed targets, leading to a more accurate and comfortable fitting from the very first day.

✔ TeleHear Remote Fitting – This feature provides ultimate convenience by allowing for professional adjustments via a secure video call. Using the My Starkey app, you can connect with your audiologist for remote fine-tuning while you are at home or work, reducing the need for frequent in-person clinic visits while ensuring your hearing is always optimized.

✔ Synchronized Ear to Ear User Adjustments – When wearing a pair of Genesis AI 12 ITE R aids, they communicate wirelessly to ensure a coordinated experience. Any change made to the volume or program on one device is instantly mirrored on the other. This creates a balanced listening experience and makes manual adjustments much simpler for the user.

✔ Starlink Wireless Accessories Compatibility – The Genesis AI 12 ITE R is fully compatible with the Starlink range of 2.4 GHz accessories. This includes TV Streamers, Remote Microphones, and Table Microphones, which can stream audio directly to your aids. These accessories are ideal for overcoming challenging listening environments, such as hearing the TV clearly without increasing volume for others.

✔ Tinnitus Stimulus – For individuals suffering from ringing in the ears, the Genesis AI 12 ITE R includes a customizable Tinnitus Stimulus. Your audiologist can program therapeutic sound signals tailored to mask or blend with your tinnitus, providing relief and significantly improving your daily quality of life.

✔ Auto Sleep – To conserve battery life, the Genesis AI 12 ITE R features an Auto Sleep mode. By using onboard sensors, the device detects when it is not being worn and is placed on a flat surface. It then enters a low-power state to prevent unnecessary drain, ensuring the devices are ready for use when you put them back on.

✔ Tonal and Voice indicators – The device uses clear audio indicators to keep you informed. You can choose between spoken voice prompts or tones to notify you of low battery, program changes, or connectivity status. These alerts help you manage your devices confidently throughout the day without having to guess their status.

✔ Automatic Telephone Response – This feature automatically detects when a phone handset is placed against your ear. It instantly optimizes the hearing aid’s frequency response for telephone use, making it much easier to follow conversations on landline phones without manual switching or feedback issues.

✔ Programmable setting for optimized streaming sound quality – Your audiologist can create a dedicated memory specifically for streaming media. This profile is optimized to provide the best possible audio quality for movies, music, and calls, ensuring that digital content always sounds clear based on your specific hearing needs.

✔ Up to 4 professional programs – The Genesis AI 12 ITE R can store up to four distinct programs tailored to different environments. Your professional might set up a ‘Normal’ program for home, a ‘Social’ program for noisy settings, and a ‘Music’ program. You can easily switch between these via the app or on-device controls to get the best hearing in every situation.

Performance in Different Environments

The Starkey Genesis AI 12 ITE R is engineered to handle the diverse acoustic landscapes of Bangladesh with essential performance and high reliability.

Quiet Environments
In the relative calm of your home in Dhaka or a quiet office, the Genesis AI 12 ITE R provides a remarkably natural sound experience. The Neuro Processor’s high speed ensures a very low noise floor, preventing the “hiss” often associated with hearing aids. Soft speech and ambient environmental sounds are delivered with exceptional clarity, allowing you to engage in intimate conversations with family or colleagues effortlessly.

Noisy Environments
Dhaka is a city known for its vibrant and often noisy atmosphere. In moderately loud settings such as shopping malls, restaurants, or large family gatherings, the Basic Machine Adaptation and Adaptive Directionality work together to prioritize the voices you want to hear. While it provides essential comfort by softening background humming and transient noise, it keeps you connected to your social circle even as ambient noise levels rise.

Outdoor Environments
The combination of Surface™ Nanoshield protection and Basic Wind Adaptation makes the 12 ITE R a robust choice for outdoor use. Whether you are commuting in an open vehicle or walking through a local marketplace, the device actively manages wind turbulence and resists moisture from humidity or sweat, ensuring consistent performance throughout the day in our tropical climate.

Phone Calls and Media Streaming
Direct Bluetooth streaming is a significant advantage for users who rely on their smartphones for work or leisure. Phone calls are delivered directly to both ears with personalized frequency profiles, making them much clearer than using a traditional handset. Music and video audio also benefit from this customized amplification, providing a superior digital experience that is specifically tuned to your audiogram.

Social and Group Settings
The 12-channel architecture and Adaptive Directionality are vital for following conversations in group settings. By focusing on the speakers in front of you and reducing peripheral noise, the Genesis AI 12 ITE R helps you feel more confident and engaged in social interactions, preventing the feeling of isolation that often results from untreated hearing loss.

Suitable for

The Starkey Genesis AI 12 ITE R is a versatile and powerful solution suitable for many individuals in the Bangladeshi context.

Individuals with Mild to Severe Hearing Loss
With its expansive fitting range of 0-110 dB, the Genesis AI 12 ITE R can effectively address a broad spectrum of hearing needs, from early-stage difficulties to more significant, severe hearing loss.

Users Seeking a Custom-Molded, Discreet Fit
The In-The-Ear (ITE) design is perfect for those who want a device hand-crafted to their ear’s exact shape. It offers a discreet appearance while providing enough space for a powerful rechargeable battery and full wireless connectivity features.

Value-Conscious Individuals
As the foundational technology tier in the Genesis AI range, the 12 model provides the essential benefits of the Neuro Processor and health tracking at a more accessible price point. It is ideal for those who want Starkey’s latest architecture without needing the maximum complexity of higher tiers.

Seniors Concerned about Personal Safety
The integrated Fall Alert feature makes this an excellent choice for elderly users and their families. It provides an added layer of security, knowing that an alert will be sent if a fall is detected, supporting independent and active living.

Tech-Savvy Smartphone Users
Anyone who uses an iPhone or compatible Android device will appreciate the seamless integration of the My Starkey app and direct Bluetooth streaming, ensuring a fully connected and modern hearing experience.

Availability

The Starkey Genesis AI 12 ITE R is a professional-grade medical instrument that requires a custom ear impression and expert fitting for optimal results. It is available at the National Hearing Care Centre (NHCC) in Dhaka, Bangladesh. NHCC is a leading audiology center equipped with advanced diagnostic technology and staffed by specialists who are experts in the Genesis AI platform. You can visit them at their Dhanmondi location or check their website at National Hearing Care Centre. To view their location on Google Maps, click here: NHCC Google Maps.

Schedule an Appointment
To begin your journey to better hearing, a comprehensive assessment is necessary. At NHCC, an audiologist will perform a detailed hearing test and take a precise silicone impression of your ear canal to ensure your ITE R is custom-crafted to fit perfectly. To book a consultation or inquire about current promotional pricing, you can contact the center via WhatsApp at 01712522784.

Maintenance of Genesis AI 12 ITE R

Regular maintenance is essential to protecting your investment and ensuring your custom hearing aids perform at their peak for years.

Daily Cleaning
Wipe your hearing aids with a soft, dry cloth every evening after removal to clear away moisture, sweat, or skin oils. Since the ITE model sits in the ear, use the provided cleaning tool to gently clear the microphone and receiver ports of any earwax buildup. Never use water or alcohol-based cleaners.

Charging Routine
Place your hearing aids in their custom charger every night. This ensures they are fully powered for the next day and provides a secure, dry storage location. Keep the charging case closed to protect the aids from dust. Regularly wipe the charging contacts on both the device and the charger with a dry cloth to ensure a reliable connection.

Wax Guard Management
Your hearing aids use a small wax filter to protect the receiver. Inspect this filter weekly; if it appears clogged or if you notice a drop in sound quality, replace it using the provided sticks. This simple step prevents the most common cause of hearing aid repair and ensures consistent audio output.

Moisture Control
Despite the IP68 rating, the high humidity in Bangladesh makes moisture management important. Consider using a hearing aid dehumidifier or drying kit occasionally, especially during the monsoon season, to draw out any deep-seated moisture and prevent corrosion of internal circuits.

Conclusion

The Starkey Genesis AI 12 ITE R sets a new benchmark in foundational hearing technology, seamlessly merging the power of artificial intelligence with the convenience of a hand-crafted, rechargeable fit. Powered by the groundbreaking Starkey Neuro Processor, it delivers a “Basic” level of sound clarity that is anything but ordinary, performing 80 million adjustments per hour to ensure you stay connected to your world. With its robust IP68 protection, integrated wellness tracking, and potentially life-saving Fall Alert, the Genesis AI 12 ITE R is more than just a hearing aid; it is a comprehensive healthcare companion. For users in Bangladesh who value reliability, custom discretion, and essential modern features, this model represents a transformative investment in their long-term hearing health and quality of life.

FAQs about Genesis AI 12 ITE R

Q. Is the Genesis AI 12 ITE R waterproof?
It features Surface™ Nanoshield technology and is rated IP68, making it highly resistant to moisture and water ingress.

Q. How long does the battery last on a full charge?
The rechargeable lithium-ion battery typically provides a full day of use, generally around 30+ hours depending on streaming usage.

Q. Does it work with Android phones?
Yes, it supports direct audio streaming from compatible Android and iOS devices via Bluetooth.

Q. What is the warranty period in Bangladesh?
All Genesis AI hearing aids come with a 3-year worldwide warranty.

Q. How many channels does this model have?
The Genesis AI 12 ITE R features 12 processing channels and 12 frequency bands for personalized tuning.

Q. What is the Fall Alert feature?
It uses 3D sensors to detect if the wearer suffers a hard fall and can automatically send an alert to emergency contacts.

Q. Can I adjust the volume without my phone?
Yes, you can use the Tap Control gesture for specific functions or use physical user controls if they are configured by your audiologist.

Q. Does it help with tinnitus (ringing in the ears)?
Yes, it includes a Tinnitus Stimulus feature that provides sound therapy to help mask or reduce the perception of tinnitus.

Q. What is the Starkey Neuro Processor?
It is a high-speed chip that performs 80 million adjustments per hour to emulate how the brain processes sound.

Q. Where is NHCC located in Dhaka?
National Hearing Care Centre is located in Dhanmondi, Dhaka, and is a premier provider of Starkey Genesis AI technology.

Q. What is the fitting range of the 12 ITE R?
It has a robust fitting range of 0-110 dB, suitable for mild to severe hearing loss.

Q. What is the purpose of the My Starkey app?
The app allows you to control volume, switch programs, track your health data, and access remote support via TeleHear.

Q. Does it have “Edge Mode+”?
Edge Mode+ is available on higher tiers; the Genesis AI 12 focuses on essential Neuro Sound adjustments automatically.

Q. Is it compatible with wireless accessories?
Yes, it is fully compatible with the Starlink range of accessories like TV streamers and remote microphones.

Q. What is TeleHear?
TeleHear allows your audiologist to perform remote fine-tuning of your hearing aids via a secure video call.